Author Archives: Sandra Lemming

Your Future-Your Choice

What Your Future is depends on Your Choice you make!!

Your future is your choice and by saying this I am not talking about Life events that you have no control over e.g. like the passing of a loved one, the crash of the Stock Market, the state of the Global Economy. These are all life events that you personally have no control over and yes in most cases do shape and effect ‘Your Future” depending on “Your Choice” you make in how you deal with it.

Now the passing of a loved one you have no control over, it is the way you deal with your grief of loss that you do have control over. “Your Future-Your Choice” so you can allow the grief to overwhelm and consume every part of your being, which will render you powerless, give you depression and shut you down emotionally, so ‘Your Future’ no longer is visible to and that is “Your choice”. 

Or you can delve into your happy memories of times with your loved one who has passed and honour your loved one by letting go of the grief of loss and living your life of your dreams. You know the wonderful future you talked about with your loved one in happier times “Your Future” you dreamed of that would be of “Your Choice”.


Now this mindset is the same for all things in life that happen that you can’t control. You can choose to wallow in the event, slowly watching your future slip from your grasp or you can take the action you need to take to continue to fight for your future you always dreamed of having. Once again “Your Future-Your Choice”

There will always be life events out of your control and it is how you choose to react and the action you take next that will determine if you will be successful in having your future you always dreamed about from when you were a child. Yes I know it can be so very hard at times and I know that feeling of helplessness and the gut wrenching yearning you have to just throw your hands up in the air and give up but if you choose to do this then you have given up on “Your Future-Your Choice” and you will become an uncontrollable tumble-weed endlessly rolling across the dusty plains with no direction or end in sight…

Please don’t become that Tumble-weed don’t give up don’t do it you owe yourself so much more then that

Don’t Take the Easy Out Option

Now as children we learn at an exponential rate despite what all the so called experts think and this is where and when the problems start. As children we have huge wonderful imagination and we often dream of what our lives will be like when we grow up. Our visions of our future are huge and fun and full of laughter and happiness. Our little brains are soaking up all that is around us both on a conscious level and a sub-conscious level.

Little girl flying with an umbrella

We share our dreams with our friends, family and teachers and that’s when it starts. Each year as we grow older we are often given the perspective and opinions fro those around us that we look up to. The adults in our lives that we trust know and love. The unfortunate thing though and something as a child we are unaware of is we are sharing our future vision of ourselves with others who had similar dreams and aspirations when they were children and not all of these adults now have the life they thought they would.

Child on ladder touching the clouds So these adults who love and care for us, when hearing our dream of what our life will be like, unwittingly start feeding us negative bits of data because they don’t want to see us fall and they think just because they don’t have the future they dreamt they would then neither will we.  This happens as an adult as well when someone tries to break free of the restraints put on them and starts to move towards their dream their vision of a better future.

The moment you step out of mainstream and decide it is “Your Future-Your Choice” all those around you start trying to real you back into what they believe to be reality and tell you what your reality will look like, I say don’t buy into that way of thinking Your Future is Your Choice and if you are going to go after it you will need something inside yourself to keep you going. You will need to have a word a phrase a picture a song something that you can access when the times get tuff and you start to doubt your journey for a better life and a better future.

And don’t doubt for a minute there won’t be hard times because there will be without a doubt. there will be times so tuff you will just want to quit, and your loved ones will encourage you to do so. i am here to say to you do not quit, never ever quit on yourself and your dreams because at the end of the day it comes down to one tinny little phrase “Your Future-Your Choice”




So what do I say to myself – What is my kick in the Butt!!

Well today I am sharing with you what I do to keep myself focused and persistently working toward my dreams and if what I say to myself can help one of you out there to not give up then I will be the happiest person in the world. So I wrote an article about this just recently and rather then making this article longer then it already is I will share an excerpt and a link below so you may read the article at your own liesure

 “Suck it up Princess” is my kick in the Butt…

So I guess some of you are probably thinking why use “Suck it up Princess” as a topic for an article. Well mainly because it is a term/statement that I have grown up with and used as my children were growing up.

Now whether you feel this is a derogative term or an inspirational term will all depend on you your life and your mindset, for me it is my key phrase that motivates me to do what I need to do when I really don”t feel like doing it and am considering calling an old friend calledexcuses to get me out of it. 

So instead of going into a complex debating argument on the term and use of “Suck it up princess” I will share a moment from…….. read more

I truly hope you have gained some value from this article and if so I ask you to share it with a friend or a family member you feel it could add value and help in some way. Also leave a comment in the comments box on your thoughts on this subject and what it is you say or do to keep you on the path of “Your Future-Your Choice” when all those around you are trying to pull you back down…

inspirational picture depicting Your Future-Your Choice


Beginners Guide to Hashtags

Before we get into the world of the the #hashtag and as a beginner how to use it. Lets first recognise the origin of the good old hashtag in the on-line world.

Now the first place on-line where the hashtag became popular was on Twitter and if you have used this social platform you would have seen the hashtag on many tweets and pages through-out Twitter.

So here is what Twitter has to say on Hashtags :

Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.

The best practice for using Hashtag is still the one from Twitter which you can view by clicking on the image below

Hashtag on twitter






Twitters guide to hashtags what they are and how to use hashtags is still the clearest and easiest to follow for beginners. So start there for best practices on hashtags.

How to Start Using Hashtags

Okay if you are on the internet in a social capacity, you will probably have a profile on Facebook, Twitter, Google+ or one of the many other platforms.

You may be asking why are hashtags relevant to me if I am not on Twitter ? Well that is a very good question and very valid. The use of hashtags has far exceeded their worth from Twitter and are now making their impact on many of the social networking platforms out, so knowing the basics will be advantages to you and enable your content a much larger audience then your profile may be connected to.

Hastags are now a tool used by many savvy on-line marketers and business. So how do you get started. That is very easy you simply add the # in front of 1 to 3 words in your post that are relevant to what you are posting.

You should do this across all your social networking platforms but keep in mind when it comes to the # more is not always best. less is actually the better choice.

So here are some examples on how to use hashtags to increase your on-line presence.

picture of a FB status using hashtags










In this status from my profiel you can see the 3 hashtags I have use are relevant to the post which is a funny video. By adding these hashtags I have now managed to get my post this post on the 3 pages using those hash tags with many others using the same hashtag. The thing to remember with FB is this will only work to it’s full potential if you have chosen to share your post as a public post .

Why is this relevant well for an internet marketer or some-one who has a business on-line this is very relevant and a good practice to get into. Even if your not in business and want to share something you feel everyone should see it is also relevant,

So how does it work… well now this status I have shared with the funny video is now seen by everyone connected to my page and is also displayed on 3 more pages within Facebook under the topic of 1. WackyWedensday 2. funnyvideo 3. entertaining because of the # in front of these 3 words.

Here is another example from Google+ of the exact same post..

Notice the 3 hashtags are very similar to the ones I used on Facebook for the same post. Relevant to the topic I am talking about. Relevant is very important and can mean the difference to you building a loyal following or simply pissing people of.

Now in saying it is not good practice for any business person large or small to take hastags and abuse them. This will only turn people off your brand. product or service. So what is not relevant. I will try to explain this bad practice for you as best as I can.

Now lets say your an internet marketer and you have an E-Book you want to sell. You get the link and picture of your E-Book ready and construct your posts for your social media profiles. Now lets say you think to yourself i am going to get this in the faces of people with sneaky hashtags. So your E-Book has a picture of a dog playing ball with it’s owner but the E-Book has nothing to do with playing ball with it’s owner, (that is your first mistake).

You post it with the #hashtags

  • #dogs
  • #animals
  • #dogplayinball

This is your second big mistake. How pissed off do you think all these viewers will be who love everything about dogs, animals and playing ball with your dog are going to be when they click on your post only to find out it takes them to an E-Book on how to build leads for your on-line business and has absolutely nothing to do with what they are interested in.

This Ladies and Gentlemen is very bad hashtag practices. ‘ DO NOT DO THIS’

Hashtags are a really great way to have your content viewed by groups of people who you wouldn’t normally be connected to and used correctly can really help you get your content out there and in front of people it is relevant to. Hashtags are now searchable and hashtagging your content can also help you in the search engine ranking stakes.

You don’t think I built my G+ plus page to this just by posting without hashtags alone do you?

picture of a google plus profile


Now yes I know what your saying this profile only has 180 followers, but look at my views there are over 60,000 on my profile page and I have had interaction and sales from this viewer-ship. So every time I post on my G+ page my posts have a reach of 60,00 plus and this only took me a few months to do using just well constructed posts and hashtags in the right way.

The good thing about using # on your other social media platforms outside of Twitter is you give others the opportunity to see your stuff and to like and comment without having to actual be your friend or attached to your profile. This then in turns helps you become recognised on the internet highway. It is free and easy to do and when practised in the right way a very valuable tool to use to help share valuable content on many platforms.

Video on hashtags uses








Here are some more resources that will help you use hashtags correctly.

“Chasing Birds”

“Chasing Birds”  are doing this in your Business 

Chasing birds in business you may ask ? puzzled as how chasing birds could have anything to do with your business.!! 

Well let me explain what I mean when I say are you Chasing Birds in your Business. 

I’m talking about distractions unnecessary distraction that take you away from the focal point of your business. these distractions can be many things and seem so important at the time, and happen quite frequently to people who are building a business on-line..

Some of these distractions you will have no control over and others you will. The distractions you do have control of are the ones I’m referencing when I am saying to “Are you Chasing Birds” in your Business..

Stop Chasing the Birds

So please stop “chasing the birds” if you are in business or trying to set up your business. the birds are the negative things you will encounter when going out on your own to start a venture that you feel will help you secure your future.

They are the ones that you have control over even though you think you don’t. There are the friends and family members who do not support you in what you are trying to accomplish because they are to afraid to do so themselves, these are what I call negative sceptics and they will always be harping at you giving you negative feedback in the hopes you will stop your foolishness and go back to doing what they perceive as normal..

There are also the strangers and random’s you will meet on-line that will follow you around like a starstruck obsessive fan continually leaving negative comments on all your sites…

Downunder Marketing negative sceptics

These are just birds and if you go chasing them all you are doing is distracting yourself from achieving and having the future you dream for yourself and your loved ones.. So right now just stop chasing birds and stay grounded and focussed on the tasks at hand.

Below is a short 2 minute video to help explain this chasing birds syndrome that we all suffer at some time in our lives.

If you would like to learn more on this and watch the full version of this story you can click on the image below..

Chasing birds Downunder Marketing


You have a dream for your future.. You have your plans and goals to achieve your dreams….Don’t let negative sceptics send you out chasing birds and distract you from your Future… Your Dreams… Your Plan to Get There

Facebook and the New “Call to Action”

Facebook is an ever evolving social media player on the internet and in a bid to keep a hold of it’s market share has now released what is being labelled the greatest thing since sliced bread by some internet marketers out there.

So what is it and why is it creating such a buzz. Well put simply, you will now be able to ad a call to action button to your posts/status updates on Facebook and you will have a choice of a few. 

action buttons


What are Facebook Call-to-Action Buttons?

The appropriately named call-to-action buttons allow you to add the following CTA buttons to your ads,

  •  Shop Now
  • Learn More
  • Sign Up
  • Book Now
  • Download

Now as far as I am aware at publishing this post 13/02/2014 these Call to action buttons on posts are only available in the US but over the coming months should become available globally, but in saying this who can ever be sure of exactly what Facebook does from day to day :) .

So why is this exciting and why as a marketer should you be excited read more