Category Archives: Business Start Up

From Corporate Life to Online Success

From Corporate Life (Financial Adviser) to parenthood to online success  as a work from home mum.

Marie Santos is an amazing woman, she is helpful, inspirational, successful and a leader well worth following.

Watch this video as Srinivas Pabbaraju interviews Net Savy Mama, Marie Santos. Listen as Marie tells her story of transitioning from the long hours of worker as a financial adviser to becoming a mum, then having to go back to work and hating it. Then discovering the the possibilities of the digital economy, quitting her job, and building online business to become an online success, even though she got scammed ($4000) with the first opportunity. She has done this in just 18 months.

She now lives life on her terms. She has the freedom to give her children all the time they need, the freedom to get up when she want, to work when she want. The freedom to take holidays when she wants.

Marie’s husband has seen what she has achieved and has now quit his job and works from home as well

Marie Santos

 

There is no reason that you can’t do the same and become an online success. You just have to choose to, believe that you can and take action to achieve it

Free free to leave a comment or ask questions. We will respond

 

Planning To Fail

I Have Been Planning To Fail

Yes you read it right and it is correct. I have been planning to fail. You are probably thinking “That’s stupid! no one plans to fail” And you would be right thinking that.
Well I’m not actually planning to fail as such. Just like I haven’t been planning how I am going to succeed. The reasoning behind my statement “I have been planning to fail” is simple. I bet you have heard the quote by Benjamin Franklin “If you fail to plan. You plan to fail”If you fail to plan you plan to fail
So I have failed plan make a plan therefore I have been planning to fail.
And this is so true true
For several years now I have been work at building an online business. In that time I have bought a few different programs. I have learnt a lot, I have created web sites, written blogs, got on Facebook, twitter, pinterest, google +, shot and posted videos on Youtube, done banner ads, solo ads, etc
What have I acheived? Everything that I planned to achieve! No plan! No results!
What about you?
Do you have a plan? How you are going to achieve what you want to achieve in life? If you have well done. That put you in the top 1-5% (or there abouts depending who you’re listening to) of the population.
If not you are like me and most people you don’t.
Hey it is not our intention to fail, it is just that we don’t……. Read more

Tell us what you think below.

#Hashtag

Beginners Guide to Hashtags

Before we get into the world of the the #hashtag and as a beginner how to use it. Lets first recognise the origin of the good old hashtag in the on-line world.

Now the first place on-line where the hashtag became popular was on Twitter and if you have used this social platform you would have seen the hashtag on many tweets and pages through-out Twitter.

So here is what Twitter has to say on Hashtags :

Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.

The best practice for using Hashtag is still the one from Twitter which you can view by clicking on the image below

Hashtag on twitter

 

 

 

 

 

Twitters guide to hashtags what they are and how to use hashtags is still the clearest and easiest to follow for beginners. So start there for best practices on hashtags.

How to Start Using Hashtags

Okay if you are on the internet in a social capacity, you will probably have a profile on Facebook, Twitter, Google+ or one of the many other platforms.

You may be asking why are hashtags relevant to me if I am not on Twitter ? Well that is a very good question and very valid. The use of hashtags has far exceeded their worth from Twitter and are now making their impact on many of the social networking platforms out, so knowing the basics will be advantages to you and enable your content a much larger audience then your profile may be connected to.

Hastags are now a tool used by many savvy on-line marketers and business. So how do you get started. That is very easy you simply add the # in front of 1 to 3 words in your post that are relevant to what you are posting.

You should do this across all your social networking platforms but keep in mind when it comes to the # more is not always best. less is actually the better choice.

So here are some examples on how to use hashtags to increase your on-line presence.

picture of a FB status using hashtags

 

 

 

 

 

 

 

 

 

In this status from my profiel you can see the 3 hashtags I have use are relevant to the post which is a funny video. By adding these hashtags I have now managed to get my post this post on the 3 pages using those hash tags with many others using the same hashtag. The thing to remember with FB is this will only work to it’s full potential if you have chosen to share your post as a public post .

Why is this relevant well for an internet marketer or some-one who has a business on-line this is very relevant and a good practice to get into. Even if your not in business and want to share something you feel everyone should see it is also relevant,

So how does it work… well now this status I have shared with the funny video is now seen by everyone connected to my page and is also displayed on 3 more pages within Facebook under the topic of 1. WackyWedensday 2. funnyvideo 3. entertaining because of the # in front of these 3 words.

Here is another example from Google+ of the exact same post..


Notice the 3 hashtags are very similar to the ones I used on Facebook for the same post. Relevant to the topic I am talking about. Relevant is very important and can mean the difference to you building a loyal following or simply pissing people of.

Now in saying it is not good practice for any business person large or small to take hastags and abuse them. This will only turn people off your brand. product or service. So what is not relevant. I will try to explain this bad practice for you as best as I can.

Now lets say your an internet marketer and you have an E-Book you want to sell. You get the link and picture of your E-Book ready and construct your posts for your social media profiles. Now lets say you think to yourself i am going to get this in the faces of people with sneaky hashtags. So your E-Book has a picture of a dog playing ball with it’s owner but the E-Book has nothing to do with playing ball with it’s owner, (that is your first mistake).

You post it with the #hashtags

  • #dogs
  • #animals
  • #dogplayinball

This is your second big mistake. How pissed off do you think all these viewers will be who love everything about dogs, animals and playing ball with your dog are going to be when they click on your post only to find out it takes them to an E-Book on how to build leads for your on-line business and has absolutely nothing to do with what they are interested in.

This Ladies and Gentlemen is very bad hashtag practices. ‘ DO NOT DO THIS’

Hashtags are a really great way to have your content viewed by groups of people who you wouldn’t normally be connected to and used correctly can really help you get your content out there and in front of people it is relevant to. Hashtags are now searchable and hashtagging your content can also help you in the search engine ranking stakes.

You don’t think I built my G+ plus page to this just by posting without hashtags alone do you?

picture of a google plus profile

 

Now yes I know what your saying this profile only has 180 followers, but look at my views there are over 60,000 on my profile page and I have had interaction and sales from this viewer-ship. So every time I post on my G+ page my posts have a reach of 60,00 plus and this only took me a few months to do using just well constructed posts and hashtags in the right way.

The good thing about using # on your other social media platforms outside of Twitter is you give others the opportunity to see your stuff and to like and comment without having to actual be your friend or attached to your profile. This then in turns helps you become recognised on the internet highway. It is free and easy to do and when practised in the right way a very valuable tool to use to help share valuable content on many platforms.

Video on hashtags uses

 

 

 

 

 

 

 

Here are some more resources that will help you use hashtags correctly.

https://help.instagram.com/351460621611097

https://support.google.com/plus/answer/3120322?hl=en

https://www.facebook.com/help/587836257914341

ADVERTISE YOUR BUSINESS

I was reading a book the other day “The Art of Money Getting” Golden Rules for Making Money by P T Barnum. It’s isn’t a very long book, only 29 pages.
I think by the language it must have been written early last century.
The book covered a lot of different thing you need to be aware of when it comes to making money. But the topic that I found interesting was Advertising your Business. So I thought I would share it with you. (I have added comments in red)

ADVERTISE YOUR BUSINESS

We all depend, more or less, upon the public for our support. We all trade with the public—lawyers, doctors, shoemakers, artists, blacksmiths, showmen, opera stagers, railroad presidents, and college professors. Those who deal with the public must be careful that their goods are valuable; that they are genuine, and will give satisfaction.
When you have a product or servise which you know is going to please your customers, and that when they have tried it, they will feel they have got their money’s worth, then let the world know that you have got it.
Make sure to advertise one way or another because it is evident that if anyone has has such a good produt or service sale, and nobody knows about it, it won’t sell.
In a country like this, where nearly everybody reads, and where newspapers are issued and circulated in editions of five thousand to two hundred thousand, it would be very unwise if this channel was not taken advantage of to reach the public in advertising. A newspaper goes into the family, and is read by wife and children, as well as the head of the home; newspaper_nicu_buculei_01hence hundreds and thousands of people may read your advertisement, while you are attending to your routine business. Many, perhaps, read it while you are asleep.
Yes I know that newspapers are in the decline but there are many other types of advertising now with the internet, TV, radio and magazines
The whole philosophy of life is, first “sow,” then “reap.” That is the way the farmer does it; he plants his potatoes and corn, and sows his grain, and then goes about something else, and the time comes when he reaps/harvests. But he never reaps first and sows afterwards.
This principle applies to all kinds of business, and to nothing more eminently than to advertising. If a person has a genuine product or service, there is no way in which he can reap more advantageously than by “sowing” to the public in this way. He must, of course, have a really good product or service, and one which will please his customers; anything spurious will not succeed permanently because the public is wiser than many imagine. Men and women are selfish, and we all prefer purchasing where we can get the most for our money and we try to find out where we can most surely do so. You may advertise a bogus or fake product, and induce many people to call and buy it once, but they will denounce you as a scammer and faud, and your business will gradually die out and leave you poor.
This is right. Few people can safely depend upon chance custom. You all need to have your customers return and purchase again.oie_png
A man said to me, “I have tried advertising and did not succeed; yet I have a good product.” I replied, “My friend, there may be exceptions to a general rule. But how do you advertise?” “I put it in a weekly newspaper three times, and paid a dollar and a half for it.” I replied: “Sir, advertising is like learning—‘a little is a dangerous thing!’”
I have heard people say something similar about banners ads, facebook adverising and ppc advertising. So it still applies today
A French writer says this about an ordinary advertisement each time it appears in the newspaper
1. Does not see it
2. Sees it , but does not read;
3. reads it;
4. looks at the price
5. Speaks of it to their partner
6. Ready to purchase, and
7. Purchases.

Your objective in advertising is to make the public understand what you have got to sell, and if you do not have the determination to keep advertising, until you have imparted that information, all the money you have spent is lost.
You are like the fellow who told the gentleman if he would give him ten cents it would save him a dollar. “How can I help you so much with so small a sum?” asked the gentleman in surprise. “I started out this morning (hiccuped the fellow) with the full determination to get drunk, and I have spent my only dollar to accomplish the object, and it has not quite done it. Ten cents worth more of whiskey would just do it, and in this manner I should save the dollar already expended.” So a man who advertises must keep it up until the public know who and what he is, and what his business is, or else the money invested in advertising is lost. This is so true and important I will repeat it.. So if you advertise, you must keep advertising until the public know who you are or what you have or else the money sent on the advertising was wasted. You need to build momentum with your advertising
Some people have a peculiar genius for writing a striking advertisement, one that will get the attention of the reader at first sight. This , of course, gives the advertiser a great advantage.
Sometimes a people makes themself popular by an unique sign or a curious display , recently I observed a swing sign extending over the sidewalk in front of a store, on which was the inscription in plain letters,
“DON’T READ THE OTHER SIDE”
Of course I did, and so did everybody else, and I learned that the man had made all independence by first attracting the public to his business in that way and then using his customers well afterwards.Jenny Lind aka the Swediish Nightengale
Genin, the hatter, bought the first Jenny Lind (she was an opera singer in the 1800s) ticket at auction for two hundred and twenty-five dollars, because he knew it would be a good advertisement for him. “Who is the bidder?” said the auctioneer, as he knocked down that ticket at Castle Garden. “Genin, the hatter,” was the response.
Here were thousands of people from the Fifth avenue, and from distant cities in the highest stations in life. “Who is ‘Genin,’ the hatter?” they exclaimed. They had never heard of him before. The next morning the newspapers and telegraph had circulated the facts from Maine to Texas, and from five to ten millions people had read that the tickets sold at auction For Jenny Lind’s first concert amounted to about twenty thousand dollars, and that a single ticket was sold at two hundred and twenty-five dollars, to “Genin, the hatter.”
Men throughout the country involuntarily took off their hats to see if they had a “Genin” hat on their heads. At a town in Iowa it was found that in the crowd around the post office, there was one man who had a “Genin” hat, and he showed it in triumph, although it was worn out and not worth two cents. “Why,” one man exclaimed, “you have a real ‘Genin’ hat; what a lucky fellow you are.” Another man said, “Hang on to that hat, it will be a valuable heir-loom in your family.” Still another man in the crowd who seemed to envy the possessor of this good fortune, said, “Come, give us all a chance; put it up at auction!” He did so, and it was sold as a keepsake for nine dollars and fifty cents!
What was the consequence to Mr. Genin? He sold ten thousand extra hats per annum, the first six years. Nine-tenths of the purchasers bought off him, probably, out of curiosity, and many of them, finding that he gave them good value for money, became his regular customers. This novel advertisement first struck their attention, and then, as he made a good article, they came again.
Now I don’t say that everybody should advertise as Mr. Genin did. But I say if a man has got goods or services for sale, and he don’t advertise their in some way, the chances are he is not going to be in business for long. Nor do I say that everybody must advertise in a newspaper, or or other printed material. On the contrary, although a product or service maybe indispensable in the majority of cases, yet doctors and clergymen, and sometimes lawyers and some others, can more effectually reach the public in some other manner. But it is obvious, they must be known in some way, else how could they will not survive in business.
So if you want your business to be successful you must advertise in some way shape or form
I hope you enjoyed this article and learnt something from it

 

Advertising Your Business