Facebook and the New “Call to Action”

Facebook is an ever evolving social media player on the internet and in a bid to keep a hold of it’s market share has now released what is being labelled the greatest thing since sliced bread by some internet marketers out there.

So what is it and why is it creating such a buzz. Well put simply, you will now be able to ad a call to action button to your posts/status updates on Facebook and you will have a choice of a few. 

action buttons

 

What are Facebook Call-to-Action Buttons?

The appropriately named call-to-action buttons allow you to add the following CTA buttons to your ads,

  •  Shop Now
  • Learn More
  • Sign Up
  • Book Now
  • Download

Now as far as I am aware at publishing this post 13/02/2014 these Call to action buttons on posts are only available in the US but over the coming months should become available globally, but in saying this who can ever be sure of exactly what Facebook does from day to day :) .

So why is this exciting and why as a marketer should you be excited read more

 

 

 

  • Rae

    Thanks for sharing this Sandra. It is great news and I am looking forward to it being released here so I can start using CTA’s on my Facebook ads.