Beginners Guide to Hashtags
Before we get into the world of the the #hashtag and as a beginner how to use it. Lets first recognise the origin of the good old hashtag in the on-line world.
Now the first place on-line where the hashtag became popular was on Twitter and if you have used this social platform you would have seen the hashtag on many tweets and pages through-out Twitter.
So here is what Twitter has to say on Hashtags :
Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.
The best practice for using Hashtag is still the one from Twitter which you can view by clicking on the image below
Twitters guide to hashtags what they are and how to use hashtags is still the clearest and easiest to follow for beginners. So start there for best practices on hashtags.
How to Start Using Hashtags
Okay if you are on the internet in a social capacity, you will probably have a profile on Facebook, Twitter, Google+ or one of the many other platforms.
You may be asking why are hashtags relevant to me if I am not on Twitter ? Well that is a very good question and very valid. The use of hashtags has far exceeded their worth from Twitter and are now making their impact on many of the social networking platforms out, so knowing the basics will be advantages to you and enable your content a much larger audience then your profile may be connected to.
Hastags are now a tool used by many savvy on-line marketers and business. So how do you get started. That is very easy you simply add the # in front of 1 to 3 words in your post that are relevant to what you are posting.
You should do this across all your social networking platforms but keep in mind when it comes to the # more is not always best. less is actually the better choice.
So here are some examples on how to use hashtags to increase your on-line presence.
In this status from my profiel you can see the 3 hashtags I have use are relevant to the post which is a funny video. By adding these hashtags I have now managed to get my post this post on the 3 pages using those hash tags with many others using the same hashtag. The thing to remember with FB is this will only work to it’s full potential if you have chosen to share your post as a public post .
Why is this relevant well for an internet marketer or some-one who has a business on-line this is very relevant and a good practice to get into. Even if your not in business and want to share something you feel everyone should see it is also relevant,
So how does it work… well now this status I have shared with the funny video is now seen by everyone connected to my page and is also displayed on 3 more pages within Facebook under the topic of 1. WackyWedensday 2. funnyvideo 3. entertaining because of the # in front of these 3 words.
Here is another example from Google+ of the exact same post..
Notice the 3 hashtags are very similar to the ones I used on Facebook for the same post. Relevant to the topic I am talking about. Relevant is very important and can mean the difference to you building a loyal following or simply pissing people of.
Now in saying it is not good practice for any business person large or small to take hastags and abuse them. This will only turn people off your brand. product or service. So what is not relevant. I will try to explain this bad practice for you as best as I can.
Now lets say your an internet marketer and you have an E-Book you want to sell. You get the link and picture of your E-Book ready and construct your posts for your social media profiles. Now lets say you think to yourself i am going to get this in the faces of people with sneaky hashtags. So your E-Book has a picture of a dog playing ball with it’s owner but the E-Book has nothing to do with playing ball with it’s owner, (that is your first mistake).
You post it with the #hashtags
This is your second big mistake. How pissed off do you think all these viewers will be who love everything about dogs, animals and playing ball with your dog are going to be when they click on your post only to find out it takes them to an E-Book on how to build leads for your on-line business and has absolutely nothing to do with what they are interested in.
This Ladies and Gentlemen is very bad hashtag practices. ‘ DO NOT DO THIS’
Hashtags are a really great way to have your content viewed by groups of people who you wouldn’t normally be connected to and used correctly can really help you get your content out there and in front of people it is relevant to. Hashtags are now searchable and hashtagging your content can also help you in the search engine ranking stakes.
You don’t think I built my G+ plus page to this just by posting without hashtags alone do you?
Now yes I know what your saying this profile only has 180 followers, but look at my views there are over 60,000 on my profile page and I have had interaction and sales from this viewer-ship. So every time I post on my G+ page my posts have a reach of 60,00 plus and this only took me a few months to do using just well constructed posts and hashtags in the right way.
The good thing about using # on your other social media platforms outside of Twitter is you give others the opportunity to see your stuff and to like and comment without having to actual be your friend or attached to your profile. This then in turns helps you become recognised on the internet highway. It is free and easy to do and when practised in the right way a very valuable tool to use to help share valuable content on many platforms.
Here are some more resources that will help you use hashtags correctly.