Tag Archives: Google

#Hashtag

Beginners Guide to Hashtags

Before we get into the world of the the #hashtag and as a beginner how to use it. Lets first recognise the origin of the good old hashtag in the on-line world.

Now the first place on-line where the hashtag became popular was on Twitter and if you have used this social platform you would have seen the hashtag on many tweets and pages through-out Twitter.

So here is what Twitter has to say on Hashtags :

Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.

The best practice for using Hashtag is still the one from Twitter which you can view by clicking on the image below

Hashtag on twitter

 

 

 

 

 

Twitters guide to hashtags what they are and how to use hashtags is still the clearest and easiest to follow for beginners. So start there for best practices on hashtags.

How to Start Using Hashtags

Okay if you are on the internet in a social capacity, you will probably have a profile on Facebook, Twitter, Google+ or one of the many other platforms.

You may be asking why are hashtags relevant to me if I am not on Twitter ? Well that is a very good question and very valid. The use of hashtags has far exceeded their worth from Twitter and are now making their impact on many of the social networking platforms out, so knowing the basics will be advantages to you and enable your content a much larger audience then your profile may be connected to.

Hastags are now a tool used by many savvy on-line marketers and business. So how do you get started. That is very easy you simply add the # in front of 1 to 3 words in your post that are relevant to what you are posting.

You should do this across all your social networking platforms but keep in mind when it comes to the # more is not always best. less is actually the better choice.

So here are some examples on how to use hashtags to increase your on-line presence.

picture of a FB status using hashtags

 

 

 

 

 

 

 

 

 

In this status from my profiel you can see the 3 hashtags I have use are relevant to the post which is a funny video. By adding these hashtags I have now managed to get my post this post on the 3 pages using those hash tags with many others using the same hashtag. The thing to remember with FB is this will only work to it’s full potential if you have chosen to share your post as a public post .

Why is this relevant well for an internet marketer or some-one who has a business on-line this is very relevant and a good practice to get into. Even if your not in business and want to share something you feel everyone should see it is also relevant,

So how does it work… well now this status I have shared with the funny video is now seen by everyone connected to my page and is also displayed on 3 more pages within Facebook under the topic of 1. WackyWedensday 2. funnyvideo 3. entertaining because of the # in front of these 3 words.

Here is another example from Google+ of the exact same post..


Notice the 3 hashtags are very similar to the ones I used on Facebook for the same post. Relevant to the topic I am talking about. Relevant is very important and can mean the difference to you building a loyal following or simply pissing people of.

Now in saying it is not good practice for any business person large or small to take hastags and abuse them. This will only turn people off your brand. product or service. So what is not relevant. I will try to explain this bad practice for you as best as I can.

Now lets say your an internet marketer and you have an E-Book you want to sell. You get the link and picture of your E-Book ready and construct your posts for your social media profiles. Now lets say you think to yourself i am going to get this in the faces of people with sneaky hashtags. So your E-Book has a picture of a dog playing ball with it’s owner but the E-Book has nothing to do with playing ball with it’s owner, (that is your first mistake).

You post it with the #hashtags

  • #dogs
  • #animals
  • #dogplayinball

This is your second big mistake. How pissed off do you think all these viewers will be who love everything about dogs, animals and playing ball with your dog are going to be when they click on your post only to find out it takes them to an E-Book on how to build leads for your on-line business and has absolutely nothing to do with what they are interested in.

This Ladies and Gentlemen is very bad hashtag practices. ‘ DO NOT DO THIS’

Hashtags are a really great way to have your content viewed by groups of people who you wouldn’t normally be connected to and used correctly can really help you get your content out there and in front of people it is relevant to. Hashtags are now searchable and hashtagging your content can also help you in the search engine ranking stakes.

You don’t think I built my G+ plus page to this just by posting without hashtags alone do you?

picture of a google plus profile

 

Now yes I know what your saying this profile only has 180 followers, but look at my views there are over 60,000 on my profile page and I have had interaction and sales from this viewer-ship. So every time I post on my G+ page my posts have a reach of 60,00 plus and this only took me a few months to do using just well constructed posts and hashtags in the right way.

The good thing about using # on your other social media platforms outside of Twitter is you give others the opportunity to see your stuff and to like and comment without having to actual be your friend or attached to your profile. This then in turns helps you become recognised on the internet highway. It is free and easy to do and when practised in the right way a very valuable tool to use to help share valuable content on many platforms.

Video on hashtags uses

 

 

 

 

 

 

 

Here are some more resources that will help you use hashtags correctly.

https://help.instagram.com/351460621611097

https://support.google.com/plus/answer/3120322?hl=en

https://www.facebook.com/help/587836257914341

Website Tools

Some Website Tools and Information

social-media

Apart from social media pages for business there is one other very important part of your internet chain that needs just as much care and attention as your social media pages. A businesses website is just as important as any social media page and requires the same care and attention. Why??? well because generally it is the business website that your followers, fans and potential customers are sent to from your social media sites if you have set the process up correctly.

 

websites2Your main website is generally where you close the sale and where the customer purchases whatever it is you may be offering Your main site is generally where your shopping cart/buy now  buttons are along with your about me, business mission statement and contact details are, not to mention your blog if that is the structure of your site.

Your business website is generally the one you will more then likely use when you do banner advertising, Google ad-words, lead generation, and in all your off-line advertising like brochures business cards posters road side signs etc

The Main Website. The Entry To Your Business

confusionI have noticed in this hype era of all things Facebook that many small business operators are being drawn in on the social media stampede and unfortunately not making that important connection between the Facebook fan-page and their main business website or your Authority site as I like to call. So in light of this and recently discovering from local small business in my area whom I do some Internet Marketing consulting for, that many small business owner operators have very little understanding of how all these things can be connected let alone all the other issues like SEO, site building, blogging, keywords and functionality of their Authority site, and are generally and very unfortunately left at the mercy of some very unscrupulous operators who want to charge them up to $15,000 to supply them with this internet presence.

Having Your Business On-line 

Having an on-line business doesn’t have to cost you a fortune and you do not need an IT degree to be able to be online. There are some very good free and conveniently priced tools that even the most non technical time poor business person can utilize on their own to have a very nice functioning website all linked up with quality social media pages.

websites

So there is one very good free resource which is free and one that I use regularly myself all the time.Now one of the biggest search engines and most familiar is Google and most people are unaware that Google provide training services and information sites and resources for people in business to help them best utilize your business online from free analytics’s  to forums and instructional videos on YouTube.

Without further explanation I will share this video from Google themselves and encourage you to subscribe to their channel and follow the links in the description below the video’s and bookmark the sites and keep yourself up to date. If you follow the advice from Google you will have a healthy Authority site that starts to rank highly and no problems in the future.

Cheers have a great Day and feel free to leave a comments and reach out if you feel we can offer you more assistance 🙂

Sandra Lemming picture of Sandra Lemming